As CPGs’ future growth increasingly depends on their ability to mitigate the effects of inflation on the supply chain, digitalization may overtake sustainability as a key driver. Digitalization combines various technologies, such as artificial intelligence (AI), 5G, Internet of Things (IoT), augmented reality (AR), and virtual reality (VR). Sustainability has been an important focus for the packaging industry for the past few years, but digitalization could now take over as the key driver as supply chain efficiencies and proactive cost reductions are required for companies to ride out current inflationary pressures. That’s according to data and analytics company GlobalData , which notes that the global consumer packaging industry recorded more than 4.1 trillion packaging units in 2021 after a 1% decline during the pandemic in 2020. However, it says, future growth in the industry will be dependent on companies being able to mitigate the effects of inflation on the […]

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