Refillable or reusable packaging 1 is likely the oldest packaging solution still in play. Since the emergence of single-use packaging, it has been widely displaced as the focus has switched to other areas, such as brand differentiation needs, convenience, and cost efficiency. Today, reusable packaging is mostly used in selective segments within a few countries: for example, refillable beverage bottles. However, global sustainability pressure from regulatory authorities and consumers is leading to renewed interest in reusable solutions within the packaging value chain. Several new start-ups and pilot solutions have been launched, but we have yet to see any significant scale beyond a specific segment or country. Without a change in trajectory, we forecast the global market to reach only 5 percent penetration or less by 2030, although this will vary by region and end use. One simple explanation for this is that there are several limiting factors within the […]

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