Reusable packaging: Key enablers for scaling

Eco-Friendly and Biodegradable Paper Senses Attributes about Food
Eco-Friendly and Biodegradable Paper Senses Attributes about Food
November 1, 2022
Choosing Labels for Injectable Packaging Types
Choosing Labels for Injectable Packaging Types
November 1, 2022
Reusable packaging: Key enablers for scaling
mm
Maxime Ouellet, ing.

Reusable packaging: Key enablers for scaling

Refillable or reusable packaging 1 is likely the oldest packaging solution still in play. Since the emergence of single-use packaging, it has been widely displaced as the focus has switched to other areas, such as brand differentiation needs, convenience, and cost efficiency. Today, reusable packaging is mostly used in selective segments within a few countries: for example, refillable beverage bottles. However, global sustainability pressure from regulatory authorities and consumers is leading to renewed interest in reusable solutions within the packaging value chain. Several new start-ups and pilot solutions have been launched, but we have yet to see any significant scale beyond a specific segment or country. Without a change in trajectory, we forecast the global market to reach only 5 percent penetration or less by 2030, although this will vary by region and end use. One simple explanation for this is that there are several limiting factors within the […]

Click here to view original web page at www.mckinsey.com